Commercial

GearboxNot Just A Paddle

Key stills06 frames

Gearbox key still 1

Gearbox key still 2

Gearbox key still 3

Gearbox key still 4

Gearbox key still 5

Gearbox key still 6

Creative direction

Not Just A Paddle positions the Gearbox paddle beyond function. The film focuses on the feeling of play, the rhythm of movement, and the mindset behind every shot, turning the paddle into part of a player’s identity.